Email Strategy & Growth
Cold Email for Lead Generation
Targeting, personalization, intent-based outreach, reply rate boosters
Lead Nurturing & Lifecycle Flows
Welcome flows, post-demo nurture, abandoned cart, upsell/downsell
Email Newsletters & Engagement
Planning content calendars, retention tactics, segmentation strategies

Promotional Campaign Planning
Flash sales, new launches, customer win-backs
Metrics that Matter
KPIs by use case: CTR, reply rates, conversion tracking
Email Infrastructure & Setup
Cold Email Infrastructure
Domains, inboxes, rotation, tracking setup, warm-up sequences
Marketing Email Infrastructure
ESP setup (Klaviyo, Mailchimp, Zoho, etc), domain auth, bulk sending best practices
Transactional Email Infrastructure
SMTPs, API setups, ESP comparison, latency, reliability guides

Authentication & Deliverability
SPF, DKIM, DMARC, rDNS, MX, TLS
Monitoring Tools & Systems
Google Postmaster, SNDS, inbox placement, spam testing tools
Email Deliverability
Email Warm-up & Domain Reputation
Warm-up plans, domain age trust, IP rotation, new domain checklist
Inbox Placement Optimization
Text-to-image ratio, avoiding spam words, Gmail tab control
Bounce & Complaint Management
Types of bounces, suppression lists, FBL handling

Engagement-Based Deliverability
How user behavior shapes inboxing (open, click, reply rates)
Spam Traps, Blocklists & Fixes
How to identify, remove and prevent future issues
Tools & Tech Stack
Cold Email Platforms
Smartlead, Instantly, Lemlist, Mailshake comparisons
Marketing Automation Tools
Klaviyo, ActiveCampaign, Zoho Campaigns, HubSpot
Transactional Email Providers
Postmark, SendGrid, Amazon SES, SMTP2GO

Deliverability Monitoring Tools
GlockApps, Mail-Tester, WarmupInbox, InboxAlly
AI & Personalization Tools
Smart copywriting, GPT workflows, enrichment APIs

Email Strategy & Growth
Cold Email for Lead Generation
Targeting, personalization, intent-based outreach, reply rate boosters
Lead Nurturing & Lifecycle Flows
Welcome flows, post-demo nurture, abandoned cart, upsell/downsell
Email Newsletters & Engagement
Planning content calendars, retention tactics, segmentation strategies

Promotional Campaign Planning
Flash sales, new launches, customer win-backs
Metrics that Matter
KPIs by use case: CTR, reply rates, conversion tracking
Email Infrastructure & Setup
Cold Email Infrastructure
Domains, inboxes, rotation, tracking setup, warm-up sequences
Marketing Email Infrastructure
ESP setup (Klaviyo, Mailchimp, Zoho, etc), domain auth, bulk sending best practices
Transactional Email Infrastructure
SMTPs, API setups, ESP comparison, latency, reliability guides

Authentication & Deliverability
SPF, DKIM, DMARC, rDNS, MX, TLS
Monitoring Tools & Systems
Google Postmaster, SNDS, inbox placement, spam testing tools
Email Deliverability
Email Warm-up & Domain Reputation
Warm-up plans, domain age trust, IP rotation, new domain checklist
Inbox Placement Optimization
Text-to-image ratio, avoiding spam words, Gmail tab control
Bounce & Complaint Management
Types of bounces, suppression lists, FBL handling

Engagement-Based Deliverability
How user behavior shapes inboxing (open, click, reply rates)
Spam Traps, Blocklists & Fixes
How to identify, remove and prevent future issues
Tools & Tech Stack
Cold Email Platforms
Smartlead, Instantly, Lemlist, Mailshake comparisons
Marketing Automation Tools
Klaviyo, ActiveCampaign, Zoho Campaigns, HubSpot
Transactional Email Providers
Postmark, SendGrid, Amazon SES, SMTP2GO

Deliverability Monitoring Tools
GlockApps, Mail-Tester, WarmupInbox, InboxAlly
AI & Personalization Tools
Smart copywriting, GPT workflows, enrichment APIs

Tools & Tech Stack

Marketing Automation Tools

Leverage marketing automation tools to personalize campaigns, save time, and improve overall marketing effectiveness

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